Global Document Solutions

Production › Variable Data Printing

Customize, personalize, and add more value to every page.

The distinction between transactional documents and marketing communications is rapidly disappearing. Cramming a one-size-fits-all marketing message into a mailed statement may not generate the kind of response you're hoping for.

At GDS, we'll help you blend marketing and transactional communications into attention-grabbing documents that strengthen the ties between you and your customers. With this data-driven, individually-targeted approach—referred to by many industry observers as "transpromo"—you can incorporate full color, personalized promotions and messaging on statements, notifications, bills, invoices and more.

Of course, we can also help you put your customer data to work for stand-alone marketing initiatives, too. Our team of software engineers will develop a customized program that can capture and prepare large volumes of complex customer data, then use it to produce any type of communication—from direct mail pieces to brochures to a full range of 1-to-1 marketing materials.

Thanks to our state of the art digital presses, data management skills and long experience with digital graphics we'll help you transform ordinary customer data into vivid, client-specific charts and graphs that add both sizzle and substance to customer communications. And, to keep costs down and productivity up, our custom applications produce high volumes of variable documents in an automated fashion, driven directly by your data.

The result: high-impact communications that build customer loyalty, boost response rates, and turn prospects into customers.